With almost 1.5 million visitors a year,
advertising
opportunities
in
Kaweah Country are limitless!
MARKETING
KAWEAH COUNTRY: Kaweah Country encompasses
all areas of the Kaweah River canyon from its
headwaters in Sequoia and Kings Canyon National
Parks to its outlet from Terminus Dam at Lake
Kaweah. Three Rivers is in the heart of Kaweah
Country and a premier tourist destination for
shopping, dining, and lodging. It is also a
thriving gateway community to Sequoia National
Park, a crowned jewel of the National Park System
that attracts millions from around the world
each year.
The Kaweah Commonwealth is the only newspaper
reporting the news in depth for this region.
The Commonwealth offers 100% non-duplicated
coverage of the Kaweah Country marketplace.
No other media in the area offers 100% market
penetration.
The
advertising opportunities in Kaweah Country
are limitless since the readership’s retail
dollars are concentrated not only in Three Rivers
but throughout Tulare County.
CLASSIFIED
ADS / PUBLIC NOTICES
Classified
ad rates are $10 for the first 20 words
and 20 cents for each additional word. Rental
ads, which appear in print and online,
are $12 for the first 20 words, and 20 cents
for each additional word. Found ads are FREE. Payment
for classified ads is required in advance. The
deadline for current week is Wednesday, 3 pm.
Classified
ads may be submitted by mail (P.O. Box 806,
Three Rivers, CA 93271) or delivered in
person to the newspaper office at 41841 Sierra
Drive.
The
Kaweah Commonwealth is an adjudicated newspaper
and, therefore, publishes all types of legal
notices including, but not limited to, Fictitious
Business Name Statements. Call for rates: 559-561-3627.
DISPLAY
ADVERTISING
1. PERSONNEL
John and Sarah Elliott, Publishers/Editors
John Elliott, Advertising Director
2. MAILING
ADDRESS
The Kaweah Commonwealth
P.O. Box 806
Three Rivers, CA 93271
Office (559) 561-3627
Fax (559) 561-0118
3.
COMMISSION
Recognized advertising
agency commission: 15%.
4. ADVERTISING
RATE POLICIES
All
advertisers receiving contract rates must
have a signed contract. Contract advertisers
are subject to an extra assessment or credit
rebate at the termination of contract according
to actual inches used. Rates may be
raised on 30 days notice. Terms are
effective January 1, 2013.
5. ADVERTISING
RATES
Effective January
1, 2013.
OPEN RATE PER COLUMN INCH: $9
Your
ad reaches the households and businesses
in Three Rivers, Lemon Cove, Woodlake, and
Ash Mountain. Includes delivery to
visitor locations in Sequoia and Kings Canyon
National Parks and Giant Sequoia National
Monument and businesses in Woodlake, Visalia,
and Exeter. Your advertising will reach
over 3,000 households and businesses.
6. ANNUAL
CONTRACT AGREEMENTS
Per Column Inch:
200 inches minimum per year: $9.00
300 inches minimum per year: $8.50
600 inches minimum per year: $8.25
800 inches minimum per year: $8.00
7. CLOSING
DEADLINES
Copy
to be set: 5:00 p.m. Tuesday.
Camera-ready
copy: Space reservations by 5:00
p.m. Tuesday; material deadline by noon
Wednesday.
8. MECHANICAL
SPECIFICATIONS
Printed
by offset.
Page width: 5 columns, 10 inches total
Page depth: 16 inches
Column width: 2 inches
Full page: 80 column inches
9.
SPECIAL ADVERTISING RATES
AND OTHER CHARGES
Per column
inch:
Special TF ad rate: $9
(Three-month contract. No copy
changes.)
Legal Notices: $9
(Fictitious Business Name Statement
special rate:
$40 for full run plus $5 for each
name over one.)
Classified Display: $10 ($12 for FOR RENT for online publishing)
Kaweah Network: $12 / $20
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(Special sizing of one-inch to two-inch by
one column, four weeks minimum, first month payable
in advance.)
AD
CANCELLATION: Composition of an advertisement
which is cancelled before publication will be
charged to the advertiser. Ads may not be cancelled
later than two full working days (Tuesday) prior
to date of publication. Publishers reserve the
right to cancel any advertisement at any time.
PHOTOGRAPHS:
1.
First one at your location: $15.00
Each one thereafter: $5.00
2.
Taken at TKC office:
Each one thereafter: $5.00
MISCELLANEOUS:
A finance charge
of 1-1/2% per month, 18% annually, will
be added to past due accounts.
PREPRINT INSERT RATES PER 1,000:
Single Sheet:
$65.00
4-Page
Tab: $80.00
PREPRINT INSERT CONDITIONS:
1. Delivery
Deadline: Noon on Thursday of the
week of publication. Insertion orders with
signature of authorization must precede
delivery. Later deliveries accepted
only with prior approval. Deliveries
accepted between 9 a.m. and 5 p.m. Monday
through Friday.
2.
Shipping
Address:
The
Kaweah Commonwealth
41841
Sierra Drive
Three
Rivers, CA 93271
3.
All inserts should be received packaged
and labeled with quantity and date of insertion.
10.
CIRCULATION
The Kaweah
Commonwealth is published every
Friday and is an adjudicated legal newspaper
of general circulation.
Annual Subscription Rates By Mail:
In Three Rivers: $35
OutsideThree Rivers: $40
Other areas in U.S.: $40
Outside the U.S.: Call for rates
First Class: Call for rates
The
Kaweah Commonwealth is delivered to dozens
of drop points in Three Rivers and to key locations
in Sequoia and Kings Canyon National Parks,
Giant Sequoia National Monument, Lemon Cove,
Woodlake, Visalia, and Exeter. Additional
mailings consist of subscribers in 26 states
and two countries.
11.
MISCELLANEOUS
1.
All advertisements are measured to
the nearest 1/4 inch.
2. All ads over 14 inches in height
are billed at 16 inches.
3. The Publishers reserve the right
to reject any advertisement for any
reason.
4. Advertising is payable in advance
unless the advertiser has established
credit.
5. Publishers assume no financial
liability for typographic errors or
copy omissions other than the cost
of space occupied by the error.
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KAWEAH
NETWORK
The Kaweah Network is a business directory that offers affordable advertising
for small businesses and services. Ad sizes
available are one inch by one column ($12 per
week) and two inches by one column ($20 per
week). Advertising
in this section is accepted on a monthly basis. New ads are accepted until noon
Monday with four weeks prepayment. There is
no charge for headings; new headings
added as needed.
Kaweah
Network ads may be submitted by mail (P.O. Box
806, Three Rivers, CA 93271) or delivered
in person to the newspaper office at 41841 Sierra
Drive.
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