MARKETING KAWEAH COUNTRY: Kaweah Country encompasses all areas of the Kaweah River canyon from its headwaters in Sequoia and Kings Canyon National Parks to its outlet from Terminus Dam at Lake Kaweah. Three Rivers is in the heart of Kaweah Country and a premier tourist destination for shopping, dining, and lodging. It is also a thriving gateway community to Sequoia National Park, a crowned jewel of the National Park System that attracts millions from around the world each year.

The Kaweah Commonwealth is the only newspaper reporting the news in depth for this region. The Commonwealth offers 100% non-duplicated coverage of the Kaweah Country marketplace. No other media in the area offers 100% market penetration.

The advertising opportunities in Kaweah Country are limitless since the readership’s retail dollars are concentrated not only in Three Rivers but throughout Tulare County.

CLASSIFIED ADS / PUBLIC NOTICES

Classified ad rates are $7 for the first 20 words, and 20 cents for each additional word. “Found” ads are FREE. Payment for classified ads is required in advance.  The deadline for current week is Wednesday, 5 pm.  

Classified ads may be submitted by mail (P.O. Box 806, Three Rivers, CA  93271) or delivered in person to the newspaper office at 41841 Sierra Drive.

The Kaweah Commonwealth is an adjudicated newspaper and, therefore, publishes all types of legal notices including, but not limited to, Fictitious Business Name Statements. Call for rates: 559-561-3627.

DISPLAY ADVERTISING

1.            PERSONNEL

               John and Sarah Elliott, Publishers/Editors

               John Elliott, Advertising Director

2.            MAILING ADDRESS

               The Kaweah Commonwealth

               P.O. Box 806

               Three Rivers, CA  93271

               Telephone:            (559) 561-3627

               Fax:                      (559) 561-0118

3.            COMMISSION AND CASH DISCOUNT

Recognized advertising agency commission:  15%.  No 2% cash discount is allowed.

4.            ADVERTISING RATE POLICIES

All advertisers receiving contract rates must have a signed contract.  Contract advertisers are subject to an extra assessment or credit rebate at the termination of contract according to actual inches used.  Rates may be raised on 30 days notice.  Terms are effective January 1, 2004.

5.            ADVERTISING RATES

               Effective January 1, 2004.

               OPEN RATE PER COLUMN INCH: $7.50

Your ad reaches the households and businesses in Three Rivers, Lemon Cove, Woodlake, and Ash Mountain.  Includes delivery to visitor locations in Sequoia and Kings Canyon National Parks and Giant Sequoia National Monument and businesses in Woodlake, Visalia, and Exeter. Your advertising will reach over 3,000 readers.

6.            ANNUAL CONTRACT AGREEMENTS

                                   Per Column Inch--

               200 inches minimum per year: $7.00

               300 inches minimum per year: $6.50

               600 inches minimum per year: $6.25

               800 inches minimum per year: $6.00

7.            CLOSING DEADLINES

               Copy to be set:  5:00 p.m. Tuesday.

Camera-ready copy:  Space reservations by 5:00 p.m. Tuesday; material deadline by noon Wednesday.

8.            MECHANICAL SPECIFICATIONS

               Printed by offset.

               Page width:  5 columns, 10 inches total

               Page depth:  16 inches

               Column width:  2 inches

               Full page:  80 column inches

9.           SPECIAL ADVERTISING RATES

               AND OTHER CHARGES

                           Per Column Inch

               Special TF ad rate: $6.50

               (Three-month contract.  No copy changes.)

               Legal Notices: $7.50

               (Fictitious Business Name Statement special rate: 

               $45 for full run plus $5 for each name over one.)

               Classified Display: $7.50

               Kaweah Network: $8.00

(Special sizing of one-inch to two-inch by one column, four weeks minimum, first month payable in advance.)

AD CANCELLATION:  Composition of an advertisement which is cancelled before publication will be charged to the advertiser. Ads may not be cancelled later than two full working days (Tuesday) prior to date of publication. Publishers reserve the right to cancel any advertisement at any time.

               PHOTOGRAPHS:

               1.             First one at your location: $15.00

                               Each one thereafter: $5.00

               2.             Taken at TKC office:

                               Each one thereafter: $5.00

               MISCELLANEOUS:

               A finance charge of 1-1/2% per month, 18% annually, will be added to past due accounts.

                PREPRINT INSERT RATES PER 1,000:

                Single Sheet: $65.00

               4-Page Tab:  $80.00

               PREPRINT INSERT CONDITIONS:

1.  Delivery Deadline:  Noon Monday of the week of publication. Insertion orders with signature of authorization must precede delivery.  Later deliveries accepted only with prior approval.  Deliveries accepted between 9 a.m. and 5 p.m. Monday through Friday.

2.            Shipping Address:

               The Kaweah Commonwealth

               41841 Sierra Drive

               Three Rivers, CA  93271

3. All inserts should be received packaged and labeled with quantity and date of insertion.

10.          CIRCULATION

The Kaweah Commonwealth is published every Friday and is an adjudicated legal newspaper of general circulation.

               Annual Subscription Rates By Mail:

               In Three Rivers: $30

               OutsideThree Rivers: $30

               Other areas in U.S.: $30

               Outside the U.S.: Call for rates

The Kaweah Commonwealth is delivered to dozens of drop points in Three Rivers and to key locations in Sequoia and Kings Canyon National Parks, Giant Sequoia National Monument, Lemon Cove, Woodlake, Visalia, and Exeter.  Additional mailings consist of subscribers in 26 states and two countries.

11.          MISCELLANEOUS

               1.  All advertisements are measured to the nearest 1/4 inch.       

               2.  All ads over 14 inches in height are billed at 16 inches.

               3.  The Publishers reserve the right to reject any advertisement for any reason.

               4.  Advertising is payable in advance unless the advertiser has established credit.

5.  Publishers assume no financial liability for typographic errors or copy omissions other than the cost of space occupied by the error.

KAWEAH NETWORK

The Kaweah Network is a business directory that offers affordable advertising for small businesses and services. Ad sizes available are one inch by one column ($8 per week) and two inches by one column ($16 per week). Advertising in this section is accepted on a monthly basis. New ads are accepted until noon Monday with four weeks prepayment. There is no charge for headings; new headings added as needed.

Kaweah Network ads may be submitted by mail (P.O. Box 806, Three Rivers, CA  93271) or delivered in person to the newspaper office at 41841 Sierra Drive.